How Voters Actually Decide: What Field Experiments Reveal About Persuasion: Revision history

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5 November 2026

  • curprev 08:1108:11, 5 November 2026 IsisCharlesworth talk contribs 5,141 bytes +5,141 Created page with "<br>The gap between how campaigns think voters behave and how voters actually behave is enormous. Political science has spent decades studying this gap, and the findings are surprisingly consistent. The most useful way to understand it is to look at what field experiments—real-world tests with control groups—have found about the persuasive effect of campaign contact. The short answer is that direct persuasion barely moves anyone, yet the entire campaign industry is b..."
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